Shares of Netflix (NASDAQ: NFLX) dropped 10% just after 20:00 (UTC) on July 16, 2020. This came after Netflix reported its Q2 financial performance that was below expectations coupled with a weaker performance forecast than anticipated. StockGeist was quick to respond to that.

In the period from July 11, 2020 18:00 to July 16, 2020 16:00, it displayed 30-150 messages per hour related to NFLX. Then, on July 16, at 21:00 the number of messages skyrocketed to over 1000. This peak of activity in social media was observed just after the NASDAQ closing time when the Q2 report had been released.

Nflx History

Netflix, Inc. is an American subscription streaming service and production company, founded on August 29, 1997, in California. Users of the platform have the choice of a library of films and television series as well as its own productions, commonly referred to as Netflix Originals.

Why is Nflx sentiment so prevalent?

The age of watching television series and films has shifted massively in the past two decades. Watching films on DVD players is now something of the past - rapidly replaced by popular streaming services such as Netflix which is undoubtedly leading the way. With streaming being a popular commodity around the world, promotion of shows and engagement between users often occurs on social media platforms. The more viral a Netflix Original show, the more sentiment traction it receives across social networks due to its popularity, which in turn helps to drive the Nflx stock market movement.

How does collect and report Nflx stock mentions?’s innovative programmers have utilized recent advances in natural language processing to provide users with a cutting edge investor sentiment analysis tool. Textual information data is processed from the latest social media posts concerning NFLX and reported as positive/negative/neutral sentiment. As well as comments on social media platforms, users are able to view the newest article releases alongside attributed sentiment for each article.

Some of our dashboard features include:
  1. Sentiment: Users can view the distribution of messages based on their positivity/negativity as well as grouping these into two classes, emotional or informative.
  2. Ranking: Thousands of mentions and opinions are shared every minute online and we use this data to create a ranking system to show which stocks are receiving the most attention at that moment in time.
  3. News: Save yourself from the timeless task of scrolling through countless websites to find news articles related to the stocks you’re interested in by viewing all of the latest releases on our platform.
  4. Wordcloud: Completely unfiltered, all of the trending words related to social media mentions. The quickest way to understand the mindset of traders and investors.
For further information on the above dashboard metrics and more please visit our stock sentiment features webpage. These intuitive features provide real time monitoring of NFLX sentiment, all available with a few clicks and can be presented in various ways, depending on the preference of the user. This is a far more efficient alternative than spending copious amounts of time crawling the web and social media to identify the latest crowd psychology for NFLX in this case.

Why is the sentiment of Nflx stock important to monitor?

Reinforcing the sentiment data from the platform and 10% drop in Netflix share price observed on July 16 2020, market sentiment indicators are seen by many to be an important factor in predetermining market price movement. This can either precede a bullish (increase) or bearish (decrease) price development of the stock market. This factor should be used in conjunction with others such as the fundamental analysis of the price/earnings ratio. Discover a range of case studies from other stocks and how data is shown to be a valuable component for investors partaking in day to day trading.