Case study: Netflix Inc. (NASDAQ: NFLX) - Stockgeist

Case study: Netflix Inc. (NASDAQ: NFLX)

Shares of Netflix (NASDAQ: NFLX) dropped 10% just after 20:00 (UTC) on July 16, 2020. This came after Netflix reported its Q2 financial performance that was below expectations coupled with a weaker performance forecast than anticipated. StockGeist was quick to respond to that.

In the period from July 11, 2020 18:00 to July 16, 2020 16:00, it displayed 30-150 messages per hour related to NFLX. Then, on July 16, at 21:00 the number of messages skyrocketed to over 1000. This peak of activity in social media was observed just after the NASDAQ closing time when the Q2 report had been released.